Declining Interest in Cryptocurrency: Google Searches for "Crypto" Reach a One-Year Low

As we approach the end of 2025, global enthusiasm for cryptocurrency seems to be waning, with recent Google search data indicating a significant reduction in interest from retail investors.

Key Takeaways:

Google search interest for “crypto” has fallen to a one-year low in the U.S., indicating a decline in retail participation.
Investor confidence has been shaken by market crashes, losses in memecoins, and unexpected policy changes.
Bitcoin's extended period of price consolidation has not attracted retail traders back into the market.

Global search activity for the term “crypto” has recently dipped to just above a year-long low, with searches in the United States declining to their weakest level in the past 12 months. This suggests a general lack of enthusiasm among investors in major markets.

According to Google Trends, which monitors search interest on a scale from 0 to 100, global searches for “crypto” are currently at a score of 26. This is only two points above the yearly low of 24 recorded earlier.

Declining Interest in Cryptocurrency

U.S. Search Interest in Crypto Hits a One-Year Low

In the United States, search volume has plummeted to 26, marking the lowest point in a year. This decline reflects a wider retreat in retail engagement following a series of market disruptions and waning enthusiasm for speculative investments.

The decrease in search interest was particularly pronounced during the market sell-off in April, prompted by President Donald Trump's sweeping tariff policy, and recovery has been sluggish ever since.

Crypto analyst Mario Nawfal remarked on the trend, stating that retail participation in crypto is nearly nonexistent at this point. He emphasized that public trust has been undermined by the collapse of popular memecoins associated with the Trump family, many of which have lost over 90% of their peak values.

Nawfal observed that casual investors who previously showed interest in crypto have grown silent, highlighting a significant shift in sentiment.

The downturn in search activity reflects a broader market mood, which remains delicate months after a sharp decline in October. This sudden crash led to nearly $20 billion in leveraged positions being wiped out within a single day, with some altcoins plummeting by as much as 99%.

Bitcoin also faced substantial losses, dropping from an all-time high exceeding $125,000 to about $80,000 by November. Since then, it has fluctuated in a narrow range between $80,000 and $90,000, providing little impetus to rekindle retail excitement.

Crypto Fear Index Remains in Fear Territory After November Low

Other sentiment indicators also highlight this cautious atmosphere. The Crypto Fear and Greed Index fell to a yearly low of 10 in November, reflecting “extreme fear” among investors. Although the index has recovered modestly to 28, it remains firmly within the fear zone, indicating that caution prevails in the market.

In October, BitMEX co-founder Arthur Hayes and BitMine chair Tom Lee suggested that Bitcoin could still rise to $250,000 by year-end. However, Bitcoin has instead decreased by about 3% over the past 30 days, with sentiment continuing to worsen through December.

Recently, K33 reported that the ongoing sell-side pressure from long-term holders of Bitcoin may soon reach its limits, following years of steady asset distribution.