Trump’s World Liberty Financial Token Ends 2025 Down Over 40%

Summary:
World Liberty Financial, part of the Trump family's cryptocurrency portfolio, began 2025 with promising prospects. However, as the year concludes, the fund has seen little to no gains, with a significant decline in the value of its token since trading began.

Key Takeaways

The World Liberty Financial (WLFI) token launched with great anticipation but is down over 40% as 2025 ends.
Initially, the fund experienced success, raising substantial amounts through token sales and making significant cryptocurrency acquisitions.
Controversies have surrounded the fund, especially regarding potential conflicts of interest involving the Trump family.
Despite its decrease in value, World Liberty Financial is continuing to explore new opportunities and assets for growth.

Trump’s World Liberty Financial Token Ends 2025 Down Over 40%

World Liberty Financial's Performance Overview

World Liberty Financial (WLFI), a project closely associated with the Trump family, initiated the year 2025 with ambitious expectations. The project was launched by former US President Donald Trump in September 2024 while campaigning for re-election. It is managed by his sons, Donald Trump Jr. and Eric Trump, signaling a significant change in the stance on cryptocurrency policy in the United States.

Upon launching, WLFI introduced its governance token and invested heavily in well-established cryptocurrencies. A significant bull market in the summer and fall of 2025 boosted the Trump family's share to billions. Yet, after hitting the public trading market, the token's value has plummeted by over 40%.

Public data about the WLFI token price became available in September 2025.

Mixed Returns on WLFI

WLFI's first token sale took place in October 2024, where it offered approximately 20 billion WLFI tokens at $0.015 each, raising around $300 million. A subsequent sale from January to March 2025 involved another 5 billion tokens priced at $0.05 each, generating about $250 million.

In March, the Trump family introduced its stablecoin, USD1, and by June, they secured a partnership with PancakeSwap, a decentralized finance protocol under the Binance umbrella, to support their asset.

In August, a significant private placement and treasury agreement was finalized with ALT5 Sigma Corporation. The $1.5 billion deal involved trading 100 million shares of common stock for WLFI tokens, establishing a crypto treasury.

Throughout the bullish market trends of 2025, WLFI purchased an array of cryptocurrencies, including $21.5 million in Wrapped Bitcoin (WBTC) and other assets. As of December 22, the portfolio's top holdings also featured substantial quantities of USD1, alongside assets linked to Aave and Mantle.

Portfolio Data as of December 22
The table reflects data as of December 22.

The public tracking of the Trump family's portfolio began in September 2025, revealing a peak valuation exceeding $17 billion at the height of the yearly market surge. However, by December 11, those assets were valued at just under $8 billion, indicating a significant decline of 47%.

Trump's Fund Controversy

Controversies Surrounding Trump’s Fund

Traditionally, U.S. presidents have distanced themselves from business engagements that could create conflicts of interest while in office. Former President Jimmy Carter took this route by placing his peanut farm in a semi-blind trust during his presidency.

Conversely, Trump has been actively involved in businesses that could benefit his own financial and political interests. In September, as Bitcoin prices approached an annual high, the BBC reported that the Trump family's stake in World Liberty Financial had surpassed $5 billion, largely owing to their majority ownership of WLFI tokens.

This engagement has led to numerous calls for investigations into potential conflicts of interest. Senator Elizabeth Warren and Representative Maxine Waters wrote to the SEC in April 2025, urging them to safeguard all records related to World Liberty Financial to assess the implications of Trump’s involvement on regulatory activities.

In November, Warren reiterated calls for an investigation after reports surfaced that World Liberty Financial had sold tokens to individuals under sanctions connected to Iran, North Korea, and Russia.

Related: Trump’s USD1 Stablecoin Deepens Concerns Over Conflicts of Interest

White House Press Secretary Karoline Leavitt dismissed these allegations as unfounded, arguing that the media's portrayal creates unwarranted distrust. She asserted, "Neither the president nor his family have ever engaged or will ever engage in conflicts of interest."

World Liberty Financial emphasized that they conduct Anti-Money Laundering and Know Your Customer checks on potential buyers and have rejected millions of dollars from those who did not pass.

The Trump family's involvement in cryptocurrency extends beyond World Liberty Financial. The Trump Media and Technology Group Corp has also launched the fintech brand Truth.Fi and made significant investments in Cronos tokens. Furthermore, Eric Trump and Donald Trump Jr. are associated with American Bitcoin, a mining venture that holds a total of 4,784 Bitcoin as of December 10.

Despite the significant decline in World Liberty Financial's portfolio value, the company is moving forward with new ventures. Co-founder Zach Witkoff announced plans to launch a variety of real-world assets starting January 2026.

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