Binance Hits 300 Million Users as Bitcoin Moves Off Exchanges

Binance has surpassed 300 million registered users, indicating a significant shift towards long-term cryptocurrency adoption while Bitcoin is increasingly being withdrawn from exchanges.

Key Takeaways

Binance has reached 300 million users in an impressive growth period, adding 100 million users in just 18 months.
The platform has seen a notable rise in long-term crypto holders, with half of its user base now identifying as such.
Bitcoin's holdings on exchanges have hit a five-year low, while institutional interest continues to grow.
In Australia, crypto ownership among the population stands at 26%, with significant interest in established assets like Bitcoin, Ethereum, and Solana.

Binance passes 300m users as long-term crypto adoption grows.

Rapid User Growth at Binance

According to Binance Australia, the trading platform achieved a remarkable milestone of over 300 million registered users. This latest growth reflects the addition of 100 million users in the past 18 months, marking the fastest growth phase in the exchange’s history. Historically, Binance took nearly five years to attract its first 100 million users, but the next 100 million came in just over two years, showcasing an astounding growth rate of over 180,000 new users each day, as stated by Matt Poblocki, the general manager for Binance Australia and New Zealand.

This user growth trend is paralleled by a transformation in the digital asset space, with many traders moving from speculative behavior to institutional investments. Reports show that Binance experienced a 14% year-over-year increase in institutional users and a 13% rise in institutional trading volumes.

Bitcoin Trends and Institutional Interest

Currently, Bitcoin held on exchanges is at its lowest level in five years. Meanwhile, the holdings of Bitcoin by public companies and exchange-traded funds (ETFs) are on the rise. Over 200 public companies now have Bitcoin as part of their balance sheets, further indicating a shift in how cryptocurrencies are perceived and utilized.

A recent survey conducted by Binance, which collected responses from over 95,000 users across 48 markets, indicated that about half of the respondents now consider themselves long-term holders rather than active traders. Key motivations for this behavior include diversifying investment portfolios and saving for significant future purchases, such as buying a home.

Cryptocurrency Adoption in Australia

Research from Protocol Theory commissioned by Binance Australia reveals that cryptocurrency ownership in Australia has reached 26% of the population, with an additional 32% expressing interest in investing in the future. The trading activities in Australia largely focus on established digital assets, with Bitcoin, Ethereum, and Solana leading in volumes during December.

According to Kaiko, Binance captures between 35% and 45% of global trading volumes for Bitcoin and Ethereum and manages over $170 billion in customer assets, as confirmed by public Proof of Reserves data.

Poblocki anticipates that 2026 will see a deeper collaboration between digital assets and traditional finance, guided by clearer regulations such as the proposed Digital Assets Bill in Australia and the implementation of the OECD’s Crypto-Asset Reporting Framework.

Expanding Product Offerings

Beyond its established cryptocurrency trading platform, Binance recently broadened its service offerings by launching perpetual futures contracts linked to gold and silver. These new products enable traders to invest in the pricing of precious metals without physical ownership. The contracts are regulated by the Financial Services Regulatory Authority in Abu Dhabi, under the ADGM framework, further expanding Binance's influence in the financial market.

As Binance continues to innovate and grow, its focus on user engagement and regulatory compliance positions it as a leader in the evolving cryptocurrency landscape.