Bitmain Reduces ASIC Prices Amid Mining Industry Challenges

Bitmain is significantly lowering prices on various generations of Bitcoin mining hardware as the mining industry faces increasing pressures. This move comes through recent promotional campaigns and internal pricing updates shared with customers.

Key Takeaways

Price Cuts: Bitmain is decreasing prices for both older and newer ASIC models to manage inventory amidst unfavorable mining conditions.
Bargain Buys: Selected discounts have brought the prices of some S19 and S21 models down to $3–$4 per terahash, with shipments scheduled into 2026.
Sales Strategy: The company is combining hardware sales with hosting services to enhance demand and efficiently move equipment.

The price reductions apply to both older and newer models, indicating a widespread initiative to manage inventory as the mining environment remains challenging, according to a report from TheMinerMag.

In late December, Bitmain, the world’s leading ASIC manufacturer, started promoting bundled packages and factory discounts that resemble distressed sales typical of earlier market cycles.

Bitmain Reduces ASIC Prices Amid Mining Industry Challenges

Discounted Offers on S19 XP+ Hydro Miners

One promotion dated December 23 presented a deal for four S19 XP+ Hydro units bundled with an ANTRACK V2 container, resulting in an effective price of about $4 per terahash for the 19 J/TH machines.

Shipments for this batch will commence in January 2026, indicating Bitmain's willingness to secure low prices well ahead of delivery.

This offering followed a separate auction-style sale in November for the air-cooled S19k Pro, a 23 J/TH model, which started bidding at $5.5 per terahash and allowed buyers to propose their own prices. Final sales prices were determined after bidding closed, with deliveries expected in December 2025.

The discounts seem to extend beyond temporary promotions. Internal factory price lists reviewed by TheMinerMag revealed that as of December 22, Bitmain was providing quotes as low as $3 per terahash for S19e XP Hydro and 3U S19 XP Hydro units, while S19 XP+ Hydro machines were listed at around $4 per terahash.

Newer hardware hasn’t escaped the discount trend either. S21 Immersion miners were priced at approximately $7 per terahash, and S21+ Hydro units were offered at about $8 per terahash before applying any coupons.

This pricing update underscores availability as the year ends, indicating a concerted effort to boost demand.

In tandem with hardware price reductions, Bitmain has also been promoting hosting services as part of its bundled sales strategy. The hosting rates provided to customers suggest power costs typically range from 5.5 to 7 cents per kilowatt-hour across various regions, including the United States, Kazakhstan, Brazil, Paraguay, and Ethiopia, alongside a management fee.

This strategy indicates that Bitmain is increasingly focused on integrated sales to advance equipment movements.

Mining Margins Squeezed by Hashrate and Price Dynamics

These price reductions are occurring as Bitcoin’s network hashrate hovers near record levels, while the price of Bitcoin has declined, keeping the hashprice close to multi-year lows.

This situation has compressed margins for miners, dampening their interest in acquiring new machines, especially those that are less efficient, and escalating competition among manufacturers and sellers in the secondary market.

Interestingly, Bitcoin’s network hashrate experienced a 4% decrease over the month leading up to December 15. Analysts from VanEck suggest this downturn could set the stage for stronger price performance in the upcoming months.

“When hash rate compression persists over extended periods, positive returns are likely to manifest more often and with greater impact,” the analysts noted.