Crypto Activity in Brazil Sees 43% Surge as Average Investment Exceeds $1,000: Report

A recent report by Mercado Bitcoin reveals significant growth in Brazil's cryptocurrency market, with a 43% rise in transaction volume and an average user investment surpassing $1,000 in 2025. This shift signals a move toward structured investing rather than just speculation, alongside an increase in diversified asset allocation among investors.

Key Takeaways

Brazil's crypto activities surged by 43% in 2025.
The average investment per user exceeded $1,000, approximately 5,700 Brazilian reais.
An increasing number of investors are diversifying their portfolios, with 18% investing in multiple crypto assets.
Bitcoin remains the most actively traded asset, followed by USDt, Ether, and Solana.
Low-risk crypto products like Digital Fixed Income (RFD) saw a significant 108% growth in investment.
Demographics are shifting toward younger investors, with a 56% rise among those aged 24 and under.
Itaú Asset recommends a portfolio allocation of 1% to 3% in Bitcoin amidst economic uncertainties.

Crypto activity in Brazil rises 43% with average investment surpassing $1,000: Report

Growth of Crypto Activity in Brazil

Crypto activity in Brazil has experienced a remarkable increase in 2025, growing 43% year over year. According to a report from the crypto platform Mercado Bitcoin, the average investment per user has soared beyond the $1,000 threshold. The report, titled “Raio-X do Investidor em Ativos Digitais 2025,” indicates that the Brazilian cryptocurrency market is evolving beyond mere speculation, moving towards structured investment strategies and thoughtful portfolio planning. This data reflects user activity within Mercado Bitcoin, the largest digital asset exchange in Latin America.

The average investment per user reached about 5,700 Brazilian reais, which is over $1,000. Additionally, the report highlights that 18% of investors are now diversifying their portfolios, investing across multiple crypto assets instead of focusing on a single one.

Bitcoin remains most-traded asset in Brazil. Source: Mercado Bitcoin

Rise of Low-Risk Crypto Products

The report also underlines a notable growth in lower-risk cryptocurrency products during 2025. Digital fixed-income investments, known as Renda Fixa Digital (RFD), have seen a staggering 108% increase in investment volume, with Mercado Bitcoin distributing around $325 million to investors this year.

Demographic trends show that younger investors, particularly those aged 24 and under, have increased their participation by 56% compared to the previous year. However, the demand for crypto investments has grown across all age groups, including high-net-worth and institutional investors.

Regionally, the Southeast and South of Brazil continue to dominate in transaction volume, particularly in São Paulo and Rio de Janeiro. Yet, states in the Central-West and Northeast are also becoming more involved in cryptocurrency, demonstrating a broader geographic spread of crypto participation.

Investment Recommendations from Itaú Asset

As reported by Cointelegraph, Itaú Asset Management has advised investors to consider allocating between 1% and 3% of their portfolio to Bitcoin. This recommendation arises from growing geopolitical risks, changes in monetary policy, and prevailing currency volatility.

In a research note, strategist Renato Eid emphasized that Bitcoin presents a unique asset class with its own return characteristics. He pointed out its potential role as a hedge due to its decentralized nature, despite experiencing substantial price fluctuations throughout 2025.

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