JAN3 CEO Calls Bitcoin 'Opportunity of a Lifetime,' Forecasts $1 Million by 2031

Samson Mow, the CEO of JAN3, describes Bitcoin as a once-in-a-generation investment, projecting its price to reach $1 million by 2031. He believes current price levels present a great buying opportunity and emphasizes Bitcoin's potential to replace fiat currencies, despite recent market volatility.

Key Takeaways

Samson Mow labels Bitcoin as a significant long-term investment instead of a typical trade.
Mow predicts Bitcoin will hit $1 million by 2031 and sees current prices as a chance to buy.
He argues that Bitcoin should be viewed as an alternative to fiat currencies.
Recent geopolitical and economic uncertainties have influenced the perception of Bitcoin and fiat currencies.
The debate about Bitcoin's price and its function as a currency continues among analysts.

JAN3 CEO calls Bitcoin 'trade of lifetime,' predicts $1m by 2031 - 1

Bitcoin: A Long-Term Investment Perspective

Samson Mow, CEO of the tech firm JAN3, emphasizes that Bitcoin is more than just a trade—it represents a generational investment opportunity. He consistently projects that Bitcoin will reach the $1 million mark by the year 2031. Currently, with Bitcoin trading below its recent highs, Mow believes now is a perfect time to buy.

“Since getting into #Bitcoin, what I've consistently found is that everything always happens faster than I expect. And now we have the White House promoting #Bitcoin. That’s why my prediction is for a fast run to $1.0M. I’m front-running my own model which indicates $1.0M in 2031.”
— Samson Mow (@Excellion) March 8, 2025

These remarks were made in light of historical trader Peter Brandt’s analysis, which suggested that Bitcoin could experience a decline in value. Mow argues that many traders fail to grasp Bitcoin's fundamental purpose, which he believes is to replace fiat currencies instead of merely serving as a trading asset.

Bitcoin’s Role in Modern Finance

Launched in 2009, just following the global financial crisis, Bitcoin was designed to disrupt the dominance of traditional financial institutions. Advocates of Bitcoin assert that its value tends to increase when fiat currencies falter. Ongoing geopolitical tensions, economic challenges in various countries, concerns over the Federal Reserve’s autonomy, and rising U.S. federal debt are some of the factors currently eroding confidence in major fiat currencies.

Despite these circumstances, Bitcoin has seen a downturn in recent months and has not taken full advantage of the declining value of the dollar during this timeframe.

Mow highlights that the conditions propelling the adoption of cryptocurrency as a viable alternative to traditional financial systems are on the rise, urging participants in the market to prepare for these changes. The discussion around Bitcoin's pricing momentum and its role as an alternative to fiat currencies continues among analysts and traders alike.