Michael Saylor Hints at New Bitcoin Purchases in 2026

Michael Saylor has recently hinted at significant upcoming Bitcoin purchases by his company, Strategy, as 2026 begins. Following a tumultuous 2025, the first days of 2026 seem poised to shift the focus from survival to growth within the cryptocurrency market.

Key Takeaways

Michael Saylor’s company, Strategy, may be preparing for substantial Bitcoin acquisitions early in 2026.
The company holds a $61.31 billion portfolio, establishing it as a major player in the crypto market.
Strategy has consistently utilized dollar-cost averaging to build its Bitcoin reserves, recently purchasing 1,229 BTC for about $108.8 million.
As of now, Strategy holds a total of 672,497 BTC at an average acquisition cost of $74,997 per Bitcoin.
The market responded positively to Saylor’s hints, with Bitcoin's price climbing along with the stock price of Strategy.

Saylor's Strategic Insights

On January 4, 2026, Michael Saylor shared insights on X, which sparked discussions about Strategy's significant Bitcoin [BTC] investment. This post highlighted a remarkable $61.31 billion portfolio, effectively transforming the company into a decentralized central bank. Accompanying graphics from StrategyTracker.com illustrated the size of Strategy's Bitcoin reserves compared to the current market value.

Strategy's Bitcoin Position

Strategy's BTC Investment Approach

A closer look at the data reveals that Strategy has operated as a “dollar-cost averaging” (DCA) machine, with 91 specific purchase instances recorded throughout its existence. Notably, during the last week of 2025 (December 22 to 28), Strategy accumulated 1,229 Bitcoin for around $108.8 million. This transaction, executed at an average price of $88,568 per BTC, indicated that the company is willing to buy well above its previous threshold of $75k—a so-called “green line.” Although no new transactions were explicitly mentioned, the timing hints at an intention to ramp up purchasing as 2026 gets underway.

Expansion of Strategy's Bitcoin Holdings

In recent developments, Strategy's commitment to Bitcoin has reached a scale that few anticipated just five years ago. According to data from BitcoinTreasuries.net, the company now holds a total of 672,497 BTC, with a combined acquisition cost of $50.44 billion. The average cost per Bitcoin stands at approximately $74,997. These figures resonate strongly against the backdrop of a significant “leverage trap” witnessed in the latter half of 2025, when Strategy's market value plummeted by $90 billion, losing 66% of its value—despite Bitcoin's sustained strength.

Market Response

The immediacy of Saylor's announcement was significantly felt in the crypto and equity markets. Bitcoin's price surged to $92,557.53, marking a 1.37% increase within 24 hours as it sought to maintain support above the $90k threshold. On the other hand, Strategy's stock (MSTR) outperformed, climbing 5.21% to reach $157.16. Given that the company still has $11.6 billion remaining in its “at-the-market” (ATM) share sale program, there are expectations for a consequential “Orange” buying initiative that could set the tone for the first quarter of 2026.

Conclusion

As Michael Saylor prepares for potentially significant Bitcoin purchases, the market remains watchful. The unfolding dynamics of Strategy's strategy will play a pivotal role in redefining the landscape of cryptocurrency investments in the coming months.