New Bitcoin Cashback Shopping App Launches Ahead of Black Friday

In a major move for e-commerce, the company seQura has unveiled a “smart shopping” app that offers Bitcoin cashback, aiming to transform the traditional consumer loyalty model. With this innovative approach, shoppers can enjoy a more valuable and flexible reward system just before the busy Black Friday shopping season.

Key Takeaways

Innovative Cashback Model: seQura's app replaces traditional loyalty points with Bitcoin cashback, giving shoppers ownership of their rewards.
Wide Partner Network: Users can earn up to 15% Bitcoin cashback at over 500 partner brands, including major retailers.
User Control: The app enhances payment flexibility, allowing users to choose how and when to pay for their purchases.
Future Developments: seQura plans to launch a travel feature and integrate the Lightning Network for faster transactions.

Shopping app with Bitcoin cashback hits market before Black Friday

Understanding Bitcoin Cashback

The launch of the seQura app arrives just in time for Black Friday, set out to disrupt the traditional loyalty program. For years, shoppers have dealt with the frustration of digital points that expire or lose value without notice. seQura is changing this by introducing a Bitcoin-based rewards system.

Cashback in Bitcoin

With seQura’s Bitcoin-only loyalty program, users can earn as much as 15% in Bitcoin cashback when they shop at over 500 partner brands, including familiar names like AliExpress, MediaMarkt, and Druni.

Cashback in Bitcoin

The cashback is directly sent to the users' wallets, granting them complete ownership of an asset that does not expire, unlike traditional loyalty points. Each transfer is regulated by an authorized crypto-asset service provider, ensuring a secure transaction. Notably, shoppers are not required to buy Bitcoin—they earn it through their regular shopping activities.

Merging Payments, Protection, and AI

The Bitcoin loyalty program is just one element of seQura's comprehensive “smart shopping” experience that brings together rewards, payment options, and financial control.

“Bitcoin loyalty alters the traditional model,” a seQura representative explained, “offering consumers a universal, transparent reward that maintains value over time, aligning the interests of both shoppers and merchants.”

Combining payments, protection and AI

The app extends seQura's established payment options to over 5,000 retailers. Users have the ability to split payments into three interest-free installments, stretch the payment period to 18 months, or make a single payment using their regular cards. As a centralized control hub, the new app empowers users to manage all their purchases, modify payment plans, or delay payments post-transaction.

The app’s launch on November 11 followed a series of enhancements in November, including a new user interface and free buyer protection for purchases up to €500 for 30 days.

Additionally, an AI shopping assistant is slated for beta launch later this month, designed to assist users in locating products based on specific preferences, such as cashback offers and installment plans.

AI Shopping Assistant

Future Plans for seQura

Looking ahead, seQura is set to launch a travel feature, “SQ travel,” on December 1, in collaboration with lastminute.com, to provide flexible payments and cashback for travel bookings.

Moreover, the company intends to integrate the Lightning Network to facilitate instant, low-fee Bitcoin transfers, which will enhance efficiency for distributing smaller cashback amounts.

The introduction of the seQura app marks a strategic shift for the company, transitioning from being solely a flexible payments provider to a full-fledged “smart shopping technology” firm. By merging flexible payment options with a Bitcoin-based loyalty system, seQura aims to redefine consumer engagement in e-commerce, focusing on asset ownership rather than temporary discounts. The success of this innovative model could trigger a significant shift in how consumer loyalty is approached in the industry.