Strategy Unveils 2026 Vision Focused Beyond Bitcoin

As we welcome the New Year, Strategy - the largest corporate holder of Bitcoin, led by Michael Saylor - has shared its vision for 2026. This announcement emphasizes the heightened importance of data strategy, forecasting a shift for enterprises towards unified, AI-ready data frameworks by 2025. The core message for 2026 is clear: simplify, scale, and unlock insights.

Key Takeaways

Focus Shift: Strategy's 2026 vision emphasizes data strategy over Bitcoin.
Bitcoin Holdings: Strategy holds 672,497 BTC, valued at approximately $59.04 billion.
Market Performance: Despite high Bitcoin exposure, the stock price has seen a decline from 2025 highs.
AI Infrastructure: Plans to sell AI infrastructure are central to Strategy's future, reflecting anticipated growth in enterprise AI spending.

In terms of Bitcoin holdings, Strategy boasts an impressive 672,497 BTC, acquired at an average cost of $75,004 per coin. Currently, the company has an unrealized gain of 17.04%, bringing the total value of its Bitcoin stash to around $59.04 billion.

However, the stock performance paints a different picture. TradingView charts indicate that MSTR is priced at $151.95, a decline of 2.35%, highlighting the volatility following peaks in 2025. This illustrates that Bitcoin exposure has become a crowded trade, especially when market charts don’t show favorable trends.

The numbers back this strategic pivot. Strategy’s market capitalization is nearly $44 billion, with an enterprise value close to $57 billion. Their internal metrics indicate a market discount, with the mNAV (modified Net Asset Value) at 0.739 (basic), 0.824 (diluted), and 0.967 (enterprise value), meaning that the market is not assigning a premium to its Bitcoin assets at the moment.

As a result, the message for 2026 is clear: there’s a renewed focus on AI infrastructure sales. If spending on enterprise AI continues to rise, budgets will be directed towards developing data foundations and semantic layers. Strategy is positioning itself to remain relevant and supportive of this trend, regardless of Bitcoin’s market performance.

Strategy Unveils 2026 Vision Focused Beyond Bitcoin