Vivek Ramaswamy's Strive Surpasses Tesla in Bitcoin Holdings and Increases SATA Dividend to 12.75%

Vivek Ramaswamy's Strive Asset Management has overtaken Tesla in corporate Bitcoin holdings, now claiming 13,310.9 BTC valued at approximately $944 million. Alongside this achievement, the company has announced an increase in the SATA preferred stock dividend to 12.75%. This strategic move, along with a significant investment in Strategy’s STRC preferred stock, highlights Strive’s commitment to Bitcoin as a core part of its financial strategy.

Key Takeaways

BTC Holdings: Strive now possesses 13,310.9 BTC (around $944 million), surpassing Tesla to secure a top 10 position among public treasury holders.
SATA Dividend Increase: The company has raised the SATA preferred stock dividend to 12.75%, appealing to investors focused on yield.
Investment in STRC: Strive has invested $50 million in Strategy’s STRC preferred stock, aiming to enhance yield on its investments.

Ramaswamy Strive just passed Tesla on the corporate Bitcoin leaderboard with 13,310 BTC, and $500 million in shelf offerings.

Ramaswamy Strive’s Bitcoin Strategy: Fueling Growth

Strive Asset Management is rapidly expanding its Bitcoin treasury by leveraging a blend of at-the-market offerings and structured finance techniques.

Since its public launch in September 2025, Strive has built up its Bitcoin holdings using proceeds from private investments in public equity (PIPE) and through its acquisition of Semler Scientific, which recently added approximately 317 BTC to its portfolio.

The company’s strategy is intentional. Strive allocated $50 million to invest in Strategy’s STRC preferred stock to help fund its newly announced SATA dividend program. By holding high-yield, Bitcoin-backed instruments like STRC, Strive can generate the cash flow necessary to sustain the 12.75% payout while still retaining direct exposure to Bitcoin.

The results reinforce this approach. In Q4 2025, Strive recorded a Bitcoin Yield of 22.2%. While the generally accepted accounting principles (GAAP) report indicated a net loss of $393.6 million due to declines in fair value, this metric is not the focus for the investors involved. Instead, they are looking at Bitcoin per share accretion, which is trending positively.

Implications for Corporate Adoption: A Shift in the Landscape

Surpassing Tesla is significant; Tesla has maintained a consistent position with its Bitcoin investments, primarily through initial purchases and some sales. In contrast, Strive demonstrates a more dynamic approach—a financial firm actively reshaping its balance sheet to prioritize Bitcoin as a central element in its strategy.

This trend signifies a wider movement within institutional cryptocurrency—from a passive hold to active treasury management. For example, Evernorth has formed a SPAC centered around XRP reserves.

Strive’s success suggests that public markets are rewarding companies that can effectively securitize their Bitcoin holdings. This model provides shareholders with both the volatility associated with Bitcoin and the added benefit of a yield from the 12.75% SATA dividend. Notably, spot ETFs cannot offer this unique combination.

CEO Matthew Cole has indicated that the accumulation of Bitcoin is ongoing. Strive currently holds over $83 million in cash and has a $500 million shelf offering at its disposal, indicating that buying opportunities are still available.

With its infrastructure set and capital actively deployed, Strive has positioned itself competitively in the race for balance sheet dominance, now firmly in the top 10.