Bitpanda Unveils All-in-One Investment Platform for Stocks, ETFs, Crypto, and Precious Metals

Bitpanda, based in Austria, recently announced an exciting development: they will soon launch a unified investment platform that combines stocks, ETFs, cryptocurrencies, and precious metals into one app.

Key Takeaways

Bitpanda is launching a unified investment platform on January 29, integrating stocks, ETFs, crypto, and precious metals.
Users will have access to over 10,000 stocks and ETFs with a flat trading fee of €1 per transaction.
The platform will feature free deposits, withdrawals, and zero-cost savings plans.
Bitpanda also plans a potential IPO on the Frankfurt stock market in early 2026, aiming for a valuation of €4 billion to €5 billion.

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The new platform is scheduled to launch on January 29, giving users access to over 10,000 stocks and ETFs alongside Bitpanda's existing offerings in crypto and metals.

A Comprehensive Investment Platform

With this new platform, Bitpanda aims to provide customers with the ability to invest across all major asset classes from a single interface. This integration combines Europe’s largest crypto offering with traditional equities, ETFs, and precious metals, creating what Bitpanda describes as the most extensive investment universe available on the continent within a single app.

Additionally, the platform will allow users to trade both whole and fractional shares, enabling smaller investors to participate in high-priced stocks and a variety of ETFs without having to invest substantial amounts of capital upfront.

Flat-Fee Trading and Clear Pricing

Bitpanda stated that its expanded equities section includes around 8,000 stocks and 2,500 ETFs, all available for a flat trading fee of €1 per transaction. The platform ensures that there are no hidden commissions, custody fees, or payment for order flow.

For those in Austria and Germany, automatic tax withholding will be enabled from day one, simplifying the compliance process for retail investors in those regions. This approach highlights Bitpanda's commitment to transparency in its operations.

New Features Enhance User Experience

The platform will introduce various new features, including free deposits and withdrawals, zero-cost savings plans for stocks and ETFs, and advanced order types, such as limit orders.

Users will also have the option to transfer existing investment portfolios into Bitpanda easily, allowing them to manage their entire investment portfolio through one convenient app.

Eric Demuth, chairman and co-founder of Bitpanda, remarked that this launch is a significant milestone for both their company and the overall financial market. “Eleven years ago, we made crypto simple and secure for everyone. Now comes the next evolution: for the first time, we’re uniting all markets and asset classes in a single app,” he stated.

Brand Campaign and Strategic Market Positioning

To support this transformation into a unified investment platform, Bitpanda will roll out a European-wide communications campaign with Christoph Waltz as the brand ambassador.

This campaign will feature various initiatives across multiple channels, including a Twitch Streamer Challenge and educational content aimed at informing users.

Lukas Enzersdorfer-Konrad, CEO of Bitpanda, emphasized the goal of making investing more accessible. "With our €1 flat fee per trade and free savings plans for stocks and ETFs, we’re making investing as straightforward and intuitive as our leading crypto offerings,” he said.

Plans for Frankfurt IPO in Early 2026

Looking ahead, Bitpanda is gearing up for a potential IPO on the Frankfurt stock market in the first half of 2026. This move positions one of Europe’s premier retail crypto platforms for scrutiny on public markets after benefiting during a bullish market.

The Vienna-based company is targeting a valuation of €4 billion to €5 billion ($4.6 billion - $5.8 billion) and has engaged the services of Goldman Sachs, Citigroup, and Deutsche Bank to assist with the IPO process. Some analysts believe that a listing in the first quarter may be feasible.