Key Takeaways

Personalized Digital Experiences: AI is essential for creating tailor-made experiences for users across digital platforms.
Core Products: XBorg’s main offerings include FanBase Copilot and FanBase Apps, which facilitate personalized engagement and loyalty among fans.
Community Ownership Model: XBorg emphasizes community involvement, allowing XBG token holders to co-own the company's developments.
Market Trends: The move away from traditional venture capital funding reinforces the importance of genuine community-driven projects in the blockchain ecosystem.
Future Developments: Upcoming launches include the FanBase Copilot and new partnerships with Fortune 500 companies, as XBorg aims to solidify its role in the future of personalized internet.

Building the ‘personalized’ internet: Interview with XBorg CEO

Games, Esports, Web3

The internet today, used by over 6 billion people, often feels generic. However, the rise of artificial intelligence (AI) is driving a shift towards personalized digital experiences. XBorg, an AI infrastructure company founded in 2022, partners with major esports organizations to enhance fan engagement through tailored interactions. CEO Louis Regis explains the importance of personalization, the products XBorg offers, and how they are building a community-focused future for the internet.

Main Content

The internet has connected over 6 billion users, yet many digital experiences remain very similar. The emergence of artificial intelligence (AI) is leading to a new standard: personalized experiences that cater to individual needs. XBorg, an AI infrastructure company founded in 2022, works with established gaming organizations like Team Liquid and Evil Geniuses to create intelligent, automated, and personalized experiences for fans on a large scale. They are now expanding into various sectors, including sports, music, film, and lifestyle, to offer AI tools for the broader consumer market. In this interview, CEO Louis Regis explains the essence of personalized experiences, the role of XBorg’s products, and why a community-driven approach is vital for the future of the internet.

Louis Regis: Personalized experiences refer to digital pathways designed specifically for each user. For instance, Netflix curates different homepages for each viewer, while Spotify tailors music recommendations to individual preferences. This level of customization is becoming a standard expectation across all digital platforms.

Take the MyBlue app, created for Team Liquid fans, as an example. When a fan logs in, they encounter unique content (like quests, match schedules, and polls) specifically aligned with their supported team, their preferred games, and real-time events. Thanks to AI, we can achieve this level of personalization for millions of users. AI infrastructure is essential for making these personalized experiences a reality.

CT: What products does XBorg create, and how do they align with this vision?

LR: XBorg specializes in AI infrastructure to facilitate personalized experiences, highlighted by two primary products:

FanBase Copilot: This AI agent oversees all activities by a consumer brand (streams, tournaments, social media posts) and automatically generates engaging campaigns across platforms like Twitch, YouTube, Discord, and the web.
FanBase Apps: These are complete loyalty platforms that allow fans to earn rewards, engage with content, and connect more deeply with brands.

Each product harnesses data to create unique, optimized interactions for users.

CT: How do these advantages benefit consumer brands, creators, and end-users?

LR: Our solutions solve the challenge of providing personalized experiences at scale. FanBase Copilot tracks real-time brand activities and generates engaging campaigns seamlessly, resulting in personalized experiences without burdensome manual efforts.

FanBase Apps give brands a way to control user experiences while building stronger relationships with their audiences. For end-users, every interaction becomes more relevant and rewarding. Instead of being treated as just another user, individuals receive personalized content, quests, insights, and rewards. This transition from generic to personalized is pivotal.

CT: Why is distribution critical in the tech industry, and how does XBorg ensure successful distribution of its products?

LR: As AI continues advancing, developing applications becomes easier, shifting the competitive edge toward effective distribution. Successful companies will not only need superior technology but also strong networks to reach users widely.

XBorg benefits from collaborations with top consumer brands and esports teams. We have already partnered with organizations such as Team Liquid and Evil Geniuses, with additional arrangements in the pipeline with Fortune 500 companies and major football clubs. These partnerships enhance our network effect. Our Ads Network, set to launch in 2026, will enable precise user targeting across our expanding application ecosystem, demonstrating that effective distribution fosters greater value for all participants.

CT: With Web3 being associated with decentralized governance and shared values, how is XBorg leveraging these principles to build its community and create value?

LR: XBorg operates on a community-owned model. We have raised over $9 million directly from our community, moving away from conventional venture capital. XBG token holders share in ownership of all our developments.

Our tokenomics reflect this approach:

Revenue exceeding 150% of operational costs is used to repurchase XBG tokens.
XBG pledgers receive a share of 1,000,000 XBG monthly.
XBG holders participate in governance decisions within the ecosystem.

By being transparent and sharing our progress openly, we ensure that as XBorg grows and engages with larger organizations, our community can directly benefit. We embrace Web3 principles of ownership, privacy, and transparency, while also developing infrastructure for the Web2 world, where companies need AI-based personalization at scale.

CT: How do you view the trend of moving away from VC coins and centralized exchanges, particularly in 2025? What does this mean for the broader Web3 ecosystem?

LR: Shifting away from VC-centric token launches is a positive development for the overall ecosystem. Users rightfully seek more equitable distribution models and greater community ownership. Too many previous projects prioritized insiders over the communities creating value.

This shift compels projects to deliver genuine products, demonstrate real traction, and earn community trust. A compelling pitch or venture capital backing is no longer sufficient; genuine product-market fit and community engagement are essential. For XBorg, this trend validates our community-first approach. We've built real infrastructure with paying clients while transparently sharing value with our XBG holders.

CT: XBG celebrated its first anniversary in August this year. How do you manage your token while ensuring alignment of value as XBorg grows?

LR: Our strategy focuses on long-term alignment. We aim to create real products, drive revenue, and return value to our token holders.

This quarter, we're allocating 10% of circulating supply—around $1-2 million in XBG—for buybacks. As we secure engagements with Fortune 500 clients and venture into new areas, the potential for XBG holders expands significantly.

We’ve purchased 678,380 $XBG for $59,000, priced at $0.087 per token, and plan to utilize all Q4 revenue for XBG buybacks. This marks our first repurchase, and you can track all buybacks.

Our focus is on building infrastructure for the personalized internet, ensuring that the future we’re creating is co-owned by our community through XBG. As XBorg scales, so does the value proposition for our token holders, which is the primary alignment we prioritize.

CT: What key milestones and developments can we anticipate from XBorg in the near future?

LR: This quarter, we aim to launch FanBase Copilot and announce new major clients, including Fortune 500 companies and premier football clubs. We're also executing one of the largest crypto buybacks, targeting 10% of our circulating supply—approximately $1-2 million.

We're proving that the personalized internet isn't a distant vision; it’s unfolding now, and we’re building the essential infrastructure to facilitate it.