Google Finance Enhances Features with Prediction Market Data

Google is set to integrate prediction market data from Kalshi and Polymarket into its search results as part of a recent AI-driven update. This new feature allows users to view live probabilities for upcoming market events directly on the platform.

Key Takeaways

Google integrates prediction market data from Kalshi and Polymarket into its AI-driven Google Finance update.
Users can access real-time probabilities for various events directly in Google’s search results.
The enhanced Google Finance features include Deep Search and live earnings updates.
Other platforms like Robinhood and MetaMask are also incorporating prediction markets to expand their offerings.
The integration of such markets reflects a trend toward increased accessibility and democratization of financial information.

Google Finance adds prediction markets data in new AI-powered update

According to an announcement made on Thursday, users will be able to access this prediction market data within the next few weeks. By simply typing a query into Google’s search bar, they can see market odds and track how predictions have changed over time.

This update is part of a broader AI enhancement of Google Finance, a free online service that provides real-time data on financial markets. The improvement includes the introduction of Deep Search, powered by Google’s Gemini models, and new live earnings updates.

Polymarket, which was established in 2020, is a decentralized prediction platform operating on the Polygon blockchain. It allows users to trade on actual events. Kalshi, founded in 2018, is a US CFTC-regulated exchange providing event contracts within the traditional finance framework.

Both platforms enable users to bet on a diverse array of events, including everything from sports and political scenarios to unconventional questions like “Will Trump declassify UFO files before 2027?” or “Will Zohran Mamdani freeze NYC rent next year?”

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Exploring Prediction Markets Integration

Google isn't alone in its efforts to incorporate prediction markets into its offerings.

In March, Robinhood unveiled a prediction market hub within its app, accessible across the US through KalshiEX LLC. A Bloomberg report from September 30 indicated that the company is in discussions with the UK Financial Conduct Authority (FCA) to launch a similar product in England.

Gemini, Predictions, Robinhood, Polygon _Source:_Vlad Tenev

In October, MetaMask announced its plans to integrate with Polymarket. Gal Eldar, Global Product Lead at MetaMask, stated that this move reflects the company’s aim to transition from just being a crypto wallet to becoming a gateway for “democratized finance.”

Additionally, World App, the digital wallet and identity platform developed by Sam Altman’s World project, also connected with the Polymarket app to provide users in eligible regions access to on-chain prediction markets.

Furthermore, a recent Bloomberg report indicated that crypto exchange Gemini is looking to enter the prediction market segment.

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