Bitcoin “Starterpacks” Launched on X to Help New Crypto Users Worldwide

Social media platform X is introducing a new feature called “Starterpacks” to help new users explore accounts and feeds based on specific interests, including cryptocurrency and technology. This initiative comes as discussions about Bitcoin on the platform have decreased by 32%, prompting Vitalik Buterin to advocate once again for decentralized social media.

Key Takeaways

X is launching “Starterpacks” to assist new users in finding relevant crypto content.
The feature will provide curated lists of accounts focused on cryptocurrency and technology.
Recent user complaints about declining visibility for crypto content led to this initiative.
Data shows that mentions of “Bitcoin” on X dropped by 32% in 2025 compared to the previous year.
Vitalik Buterin emphasizes the need for social media platforms that prioritize user interests over short-term engagement.

X launches crypto Starterpacks amid CT engagement slump

Introduction of Starterpacks

On Thursday, X announced its plans to roll out the Starterpacks feature, which is aimed at enhancing the onboarding experience for new users interested in specific topics, particularly cryptocurrencies. Nikita Bier, Head of Product at X, shared details about the initiative, stating that the feature will help users discover relevant accounts across various topics and countries.

In the upcoming weeks, Starterpacks will curate lists of accounts that cover different aspects of cryptocurrency, such as memecoin trading and real-time market trends. Bier provided a video demonstration showing how users can express their interests during the onboarding process and how to follow selected curated account lists.

“Over the last few months, we scoured the world for the top posters in every niche & country. We've compiled them into a new tool called Starterpacks to help new users find the best accounts—big or small—for their interests,” Bier tweeted.

Addressing Crypto Content Concerns

This announcement comes in the wake of recent discussions about the visibility of cryptocurrency content on the platform. In response to feedback from users regarding the decline in engagement with crypto-related posts, Bier remarked that “Crypto Twitter (CT) is dying from suicide, not from the algorithm.” This statement received backlash from the crypto community, with some users believing that X is intentionally reducing the reach of cryptocurrency content. Bier asserted that the platform's algorithms are not behind this decline.

A report from Bitcoin cypherpunk Jameson Lopp revealed that mentions of "Bitcoin" on X dropped to 96 million in 2025, reflecting a notable 32% decrease year-over-year. However, this data does not provide a complete picture of overall crypto engagement on the platform.

Vision for Improved Social Media

Ethereum co-founder Vitalik Buterin commented on the challenges facing social media platforms. He called for the creation of “mass communication tools that focus on the user's long-term interests rather than maximizing short-term engagement.” Buterin plans to shift his attention back to decentralized social media platforms in 2026.

Additionally, he has pointed out the difficulties that decentralized social media projects encounter, arguing that these platforms should be operated by individuals who genuinely value the “social” aspect and prioritize addressing social challenges.