EE Integrates Wi-Fi 7 to Enhance Home Connectivity Across Full-Fibre Plans

EE is making Wi-Fi 7 standard across all its full-fibre plans, focusing on improving in-home coverage, reducing latency, and optimizing multi-device performance, rather than just emphasizing broadband speeds.

Key Takeaways

EE is adopting Wi-Fi 7 as standard across its full-fibre broadband plans.
Consumer research indicates that reliable indoor coverage is a key priority for many households.
Wi-Fi 7 offers enhancements in capacity, latency, and device handling for improved performance in homes.
The new routers come with automated network management and security features.
EE’s comprehensive packages range from basic speeds to multi-gigabit options.
The launch reflects increasing interest in Wi-Fi 7 as European operators strive to enhance service quality.

EE Wi-Fi 7 full-fibre router in a modern UK living room.

EE, a British mobile operator, has announced the implementation of Wi-Fi 7 smart hub technology as a standard feature in its full-fibre broadband packages. This initiative marks the first major deployment of this advanced wireless standard by a leading provider in the UK. The introduction of this technology addresses pressing consumer demands for reliable indoor connectivity, as highlighted by recent research.

Main Content

British mobile operator EE has launched the Wi-Fi 7 smart hub technology as a standard feature on all its full-fibre broadband plans. This launch marks a significant milestone as it is the first extensive adoption of the next-generation wireless standard by a prominent UK provider.

The EE operator, which is owned by BT, unveiled this initiative to tackle issues related to indoor connectivity. Recent research conducted among UK consumers indicated that many households prioritize reliable internet coverage within their homes as opposed to just focusing on headline speeds or monthly pricing. In a survey commissioned by EE with 2,000 adults, nearly half indicated that dependable coverage inside the home is more important than other broadband factors.

Wi-Fi 7 represents an upgrade from Wi-Fi 6, bringing enhancements in capacity, latency, and signal handling. These improvements enable better performance when multiple rooms and devices are in use. EE is pairing the new routers with network management tools and security features that automatically adjust performance and protect home networks.

The Wi-Fi 7 technology is included in all EE full-fibre packages, which vary from entry-level services offering speeds below 100 megabits to higher-tier plans nearing gigabit speeds. Additionally, EE provides optional add-ons aimed at improving coverage and managing performance within the home at an extra monthly charge.

For customers looking for premium options, EE's top residential tiers boast a multi-gigabit plan exceeding 1.5 gigabits per second, with plans for further speed enhancements as the company upgrades its fiber infrastructure to next-generation passive optical network standards.

Industry surveys have consistently shown that many customers experience dissatisfaction with in-home routers provided by broadband companies. To combat this issue, EE's newly designed Wi-Fi 7 hub is intended for placement in open living spaces where the demand for wireless internet is the highest, rather than in hidden locations, to optimize overall performance.

The rollout of Wi-Fi 7 as standard across EE's offerings indicates a growing momentum for its adoption throughout Europe, as operators work to improve service quality beyond basic access speeds.