Tether Partners with Rumble to Launch USAT Stablecoin

Tether is collaborating with video streaming platform Rumble to launch USAT, its newly introduced U.S.-regulated stablecoin, marking its return to the American market.

Key Takeaways

Tether has partnered with Rumble to boost the adoption of its USAT stablecoin.
A new crypto wallet integrated with Tether's infrastructure will be available on Rumble, targeting its 51 million active users.
Tether's strategy follows a $775 million investment in Rumble, securing a sizable stake in the company.
USAT is designed to comply with the GENIUS Act, enabling dollar-backed stablecoins to be issued under federal guidelines.
This move positions Tether to compete with established stablecoins like USDC from Circle and others in the U.S. market.

Image showing Tether CEO Paolo Ardoino at Token2049 where he spoke on the Rumble partnership.

Tether Leverages Rumble for USAT Launch

Tether, recognized as the largest stablecoin issuer globally, is set to utilize Rumble’s extensive user base to enhance the acceptance of its newly launched U.S.-regulated stablecoin, USAT. This announcement was made by CEO Paolo Ardoino during a panel at Token2049 in Singapore, part of Tether's strategy to re-enter the U.S. crypto market.

Ardoino mentioned that Rumble will soon launch a crypto wallet integrated with Tether’s technology. Anticipated to debut later this year, this wallet will feature USAT, providing Rumble’s 51 million active users with straightforward access to the digital dollar.

Image showing Tether CEO Paolo Ardoino at Token2049 where he spoke on the Rumble partnership.
CEO Paolo Ardoino at Token2049 | Source: Tether

This initiative builds upon Tether's substantial $775 million investment in Rumble last year, which granted Tether a 48% share in the platform, as noted by Bloomberg. As competition in the U.S. stablecoin market intensifies, particularly with Circle’s USDC leading the pack, Tether is banking on direct integration with a prominent content platform to give USAT a favorable position.

According to Ardoino, the Rumble wallet will be pivotal for growth, not just for USAT but for other products as well, including offerings tied to tokenized gold. This positions Rumble as a crucial distribution channel in Tether's broader strategy to solidify its role in the stablecoin arena.

Tether's Return to the U.S. Market with USAT

The collaboration with Rumble comes as part of Tether’s broader strategy to secure a strong presence in the U.S. market. After facing regulatory challenges and a $41 million fine in 2021 that led to a temporary withdrawal, Tether has re-entered the U.S. with the debut of USAT in September, appointing Bo Hines—a former White House crypto advisor—to spearhead the initiative.

USAT has been designed to adhere to the GENIUS Act, a stablecoin regulation approved by President Trump in July. This legislation permits the issuance of dollar-backed stablecoins under stringent federal guidelines, thereby paving the way for additional listings and increased adoption.

With the introduction of its new stablecoin, Tether aims to compete vigorously against established players in the U.S. digital dollar market, such as Circle, World Liberty Financial, and Ripple, in this high-stakes arena.